Stores using Health News Update benefit from:

* higher sales due to more informed, educated customers
* being seen as pro-active and the “expert in the field” by association with non-branded, science-based information
* higher exposure by having your name and logo in customers’ homes month after month
* happier customers who appreciate the “value-added” bonus of your high-quality publication

Why a store newsletter?

A monthly store newsletter given out free to customers is one of the best uses of your advertising/marketing dollars because it fulfils some of the top rules of good marketing:

1. It's targeted. It hits the buying customer directly, unlike blanket advertising methods, such as newspaper or radio, which may only interest a fraction of the audience.
2. It's benefit-oriented. Articles report on products that provide solutions to problems.
3. It's consistent. Appearance, format and frequency are consistent and easily recognizable to customers, who come to anticipate and appreciate it, month after month.
4. It builds your image. A newsletter keeps your name and number in front of your customers and positions you as the local expert.
5. It's cost effective. A four-page newsletter has as much space as a full-page newspaper ad, for a fraction of the cost. Surveys show that store newsletters are read more often and more thoroughly than other forms of advertising, including newspaper ads and free magazines.